Author's note: Many of the following images were created using Ai and my fertilized imagination, and do not necessarily reflect historical accuracy. Any resemblance to actual persons, living, dead or undead, or actual events, is purely coincidental. You'll figure it out, eventually. Maybe.
Back in 1992, I briefly entertained the delusion that I might make a living in the wonderful world of radio broadcasting.
This was after my adventures in the United States Marine Corps and a subsequent stint in a warehouse that ended with my being invited to seek employment elsewhere.
I needed a career.
I liked music. I liked radio. I liked writing. I had a reasonable command of the English language, although my speaking voice sounded to me like a Hoosier hill-rod with his nuts caught in a vise.
RADIO!
What could possibly go wrong?
As it turned out, just about everything. But along the way I met some interesting characters, learned a few things, and acquired a collection of memories that have somehow survived more than three decades of abuse.
I wrote about some of this in my original Radio Daze post. But there was another chapter to the story, involving a big Indianapolis rock station, a lunatic drummer, a catastrophic commercial break, a party full of drunken Cleveland Browns fans, and an unpaid intern who apparently fancied himself the guardian of American aviation.
That intern, of course, was me.
And here, gentle reader, is the rest of the sordid tale.
Professional Broadcasters Institute: The Making of a Radio God
I enrolled in the now-defunct Professional Broadcasters Institute in Indianapolis, where I spent three months learning the ins and outs of radio broadcasting.
(PBI was located in The Pyramids, which was cool. I'd never been inside them before PBI.)
The main instructors were two guys who were on-air talent at big stations in Indy. They knew their stuff, and they were good.
We learned announcing, production, writing, and the operation of equipment that would today be regarded as exhibits in a technological archaeology museum.
Reel-to-reel tape machines. Turntables. Cartridge machines. Modern mixing boards. CD players. Splicing blocks. Razor blades.
Actual razor blades! No "Pro Tools" or computers anywhere to be seen.
Editing audio required cutting magnetic tape at precisely the right location and joining the pieces with splicing tape. Make a mistake and you couldn't just click UNDO.
You had to physically repair your fuckup.
I particularly enjoyed production and writing. I put together elaborate radio histories of Led Zeppelin and Aerosmith, complete with narration, musical excerpts, and carefully assembled transitions.
I was pretty good at it, too.
Announcing was another matter.
I could read copy competently enough, but I was painfully aware of my own voice, which possessed a certain high-pitched Hoosier twang that did not exactly suggest the Voice of God.
Nevertheless, I persevered.
After graduation, I managed to secure an unpaid internship at Indianapolis rock station WFXF, 103.3 FM, known as The Fox.
During that period, the station underwent its transformation into WRZX, Solid Rock X-103.
For a young dude hoping to break into broadcasting, this was a pretty exciting place to be.
And that's where I met Sam Cornette.
Slammin' Sam and the Production Room of Doom
He was a talented broadcaster with a terrific voice, an experienced production guy, and, as I soon discovered, a certifiable fucking madman.
Sam had a FULL DRUM SET in the main production studio.
Not a little practice pad.
Not a couple of bongos.
A full goddamned drum kit.
Periodically, Sam would sit down behind the drums and go absolutely ape-shit, pounding away like a man possessed.
And when beating the drums no longer satisfied his artistic urges, he would leap up and run around the studio, BEATING THE WALLS WITH HIS DRUMSTICKS AND SCREAMING LIKE A BANSHEE!
I stood there watching this spectacle, probably wondering whether the station's insurance carrier was aware of the situation.
I mentioned to Sam that I'd always been interested in learning to play drums.
He immediately offered to let me try his kit.
I politely declined, not wanting to embarrass myself in front of this man...plus I figured the walls had suffered enough.
Another funny story about Sam. He chewed tobacco/used snuff...think Skoal. I don't remember which. One day in his office I was sipping on a can of Pepsi, and I had put it down for a moment.
Unbeknownst to me, Sam used my half-finished Pepsi as a spittoon. I later took a big slug from it. He was horrified and apologetic.
I almost puked.
Almost.
I'm sure my initial response, after gagging, was, "You motherfucker!"
We got along well and we were bullshitting around with one another pretty early in the relationship, so I knew me calling him an MFer wasn't going to piss him off.
For all his eccentricities, Sam treated me very well. He took me seriously, gave me real work to do, and allowed me to participate in actual commercial production.
I wrote a couple of spots that made it onto the air, and even contributed a little voice work to a commercial for a golf store.
I was an unpaid intern, yes, but I was doing genuine broadcasting work.
And learning a hell of a lot.
The Sec-Toneless Asshole
One of my regular duties was transferring commercials from reel-to-reel tape onto broadcast cartridges, commonly called carts.
For the uninitiated, a broadcast cart resembled an eight-track cartridge, although its operation was different. These things were the workhorses of commercial radio.
A spot would arrive on tape, and we'd transfer it onto a cart for use in the broadcast studio.
There were a couple of important steps in this process.
First, because the carts were reusable, you had to bulk erase the old recording before dubbing the new one. Otherwise, you risked hearing remnants of the previous recording bleeding into the new commercial.
Second, you had to manually place a secondary cue tone, or sec tone, near the end of the commercial.
That tone would tell the next cart machine to start playing the following spot.
Forget the tone, and the cart could loop around and play itself again instead of properly advancing the commercial sequence.
I took this stuff seriously.
Whenever I dubbed a commercial, I would play the finished cart back and listen to it before delivering it to the broadcast studio.
If something was wrong, I'd erase it and start over.
Simple enough.
Unfortunately, another PBI graduate who was interning alongside me apparently had a slightly different philosophy.
His philosophy seemed to be:
Fuck it. Ship it.
One day, while listening to 103.3, I heard a commercial break that sounded like somebody had thrown three radio stations, a cement mixer, and a bag of cats down a flight of stairs.
Multiple commercials were bleeding into one another.
The cart wasn't properly advancing.
It was an absolutely spectacular audio atrocity.
JESUS H. CHRIST!
I immediately called the station and got Sam on the phone.
I explained what I was hearing, and he was able to get the problem corrected.
As it turned out, my fellow intern had committed not one but TWO fundamental errors.
He hadn't bulk erased the cart.
And he hadn't inserted the secondary cue tone.
A DOUBLE FUCKUP!
I didn't throw the guy under the bus. I simply reported the problem.
Besides, we were required to put our initials on the labels of the carts we produced.
My initials weren't on the offending cartridge.
I was safe.
My buddy didn't stick around much longer after that.
As for me, I made a note in the little scratch pad I carried:
"DON'T BE A SEC TONELESS ASSHOLE!"
Words to live by.
A Tale of Two Radio Stations
Here's something I'd nearly forgotten until recently.
While I was interning at 103.3, I was ALSO working as a part-time weekend disc jockey at WIRE Country 101 in Lebanon, Indiana.
That's right.
By day, I was helping produce commercials at a major Indianapolis rock station.
On weekends, I was spinning country records on a thousand-watt blowtorch in Lebanon.
Two stations. Two formats. Two very different worlds.
And at one point, the worlds actually collided.
I remember sitting at WIRE, dubbing a commercial onto a cart, and realizing that I HAD HELPED PRODUCE THAT VERY SAME COMMERCIAL AT 103.3!
There I was, handling the same spot at both ends of its journey through the broadcasting business.
I thought that was pretty cool.
I was learning the business from the production side while simultaneously gaining actual on-air experience.
I had a foot in both doors.
Unfortunately, neither door led to a decent full-time paycheck.
More about that later.
The Cleveland Browns, the Strippers, and Sammy Johns
He was going to provide music and entertainment for an outfit called the Central Indiana Browns Backers, a collection of Cleveland Browns football fans living in Indiana.
These people apparently enjoyed football, alcohol, and the opportunity to combine the two in public.
The occasion was a preseason game between the Browns and the Indianapolis Colts at the Hoosier Dome, later known as the RCA Dome.
The festivities were to take place, as I recall, at Pan-Am Plaza in downtown Indianapolis.
Sam needed somebody to help transport, unload, assemble, operate, disassemble, and reload his sound equipment.
In other words, he needed a roadie.
I readily agreed.
Especially when Sam told me HE WAS GOING TO PAY ME!
After all those unpaid hours at the station, the prospect of actual money was almost intoxicating.
Little did I know that the job would involve enough heavy lifting to make a prior service Marine reconsider his career choices.
We loaded Sam's van with a mountain of equipment and headed downtown.
But first, we had to pick up a couple of young ladies who were apparently going to serve as decorative accessories for the Browns Backers festivities.
I would describe them as glorified strippers.
They were dressed for the occasion, heavily perfumed, and gave the general impression that wholesome family entertainment was not their primary professional specialty.
With the van already packed to the rafters, seating arrangements became somewhat creative.
At least one of these young ladies wound up riding on my lap.
GLORIOUS!
The things a dedicated broadcasting professional must endure in pursuit of his craft.
We arrived at Pan-Am Plaza, where I proceeded to unload and assemble the sound system.
This equipment weighed approximately 47,000 pounds.
At least that's what my back told me.
Once everything was hooked up, I needed to test the system.
So I reached into the CD rack, grabbed whatever happened to be handy, and pressed PLAY.
The song?
"Chevy Van" by Sammy Johns.
LOLz!
Think about that.
We'd just transported a couple of scantily clad young ladies in Sam's overcrowded van, and the first song I played was Chevy Van.
Sometimes the universe writes its own jokes.
The event hadn't even started yet. I was simply checking the sound.
I walked out into the plaza to hear how the system sounded from the audience area, signaling Sam to adjust the volume, bass, and treble.
And that's when a thoroughly lubricated female Browns fan approached me.
She was not pleased.
"What is this shit? Where are you from? This isn't what we want to hear!"
I explained that we were merely testing the equipment.
"It'll get better."
Which, under the circumstances, may have been the most optimistic statement ever uttered at a Cleveland Browns function.
I don't remember much more about the festivities.
I do remember that by the time we finished, I'd damn near destroyed my back moving Sam's equipment.
I also remember needing a shower to remove the industrial-strength stripper perfume that had transferred itself to my person during our earlier journey.
My wife was none the wiser.
And before anybody gets any ideas, no, nothing untoward happened.
I was simply an innocent victim of overcrowded transportation and aggressive fragrance application.
That's my story, and I'm sticking to it.
Walter Zoomie Saves American Aviation
The station's radio tower/transmitter stood nearby in a small field.
As I walked toward my car, I happened to look up.
Something was wrong.
The red obstruction lights on the tower weren't functioning.
Now, I knew those lights weren't there for decoration.
Radio towers can present a hazard to aircraft, and the required obstruction lighting is an important safety feature.
So I turned around, went back inside, and informed the engineer on duty.
He was able to take it from there.
And that was that.
No medal.
No ceremony.
No ticker-tape parade.
Just another day's work for WALTER ZOOMIE, UNPAID INTERN AND GUARDIAN OF THE NATIONAL AIRSPACE SYSTEM!
You're welcome, America.
The People Behind the Microphones
One of the more interesting things about interning at 103.3 was encountering people whose voices I'd heard on the radio.
I met Don Fischer, the legendary Indiana University football and basketball announcer, who had an office at the station.
I was impressed, but I didn't fan-boy, and I didn't make an ass of myself.
I had work to do, and so did he.
I also remember a local television sports personality who had a radio show at the station.
Unfortunately, I can't remember his name.
One day, I was reading the station's teletype machine when I noticed a breaking story involving a prominent Indiana high-school basketball coach.
I recognized that this was something the sports guy would want to know about, so I brought him the information.
He appreciated it, and thanked me on-air before he read the piece. That made me feel good.
I also always made it a point of double-checking the illuminated ON AIR sign before entering the studio, which he seemed to appreciate as well.
After some digging, I've discovered who this guy was. His name is Ed Sorenson. He is an Indy broadcast legend for real. Great set of pipes and delivery. Animated just enough to make him interesting and not aggravating to listen to.
Thanks Ed.
These may sound like small things.
They were.
But broadcasting is full of small things that become rather large things when somebody neglects them.
Just ask the sec-toneless asshole.
I've spent a fair amount of time recently trying to identify that sports broadcaster.
The name escaped me.
And here's a particularly sad twist.
I thought Sam Cornette might remember him.
So I started looking for Sam.
I found photographs of him on Facebook, including pictures from the old Solid Rock X-103 days.
And I learned that Sam had died in April 2024.
That hit me harder than I expected.
I hadn't seen him in more than thirty years, but I remembered him clearly.
The voice.
The production room.
The drums.
The maniac running around beating the walls with drumsticks.
The Skoal...
And, most importantly, the way he treated a young, inexperienced guy who was trying to learn the business.
Sam was good to me.
I wish I'd had the opportunity to tell him that again.
Rest in peace, Slammin' Sam.
And thanks.
Hundreds of Airchecks, Zero Nibbles
So what became of my grand broadcasting ambitions?
Well, I tried.
GODDAMN, DID I TRY.
I sent out hundreds of airchecks and resumes to radio stations all over the United States.
Hundreds.
I wasn't restricting my search to Indianapolis or even Indiana.
My wife was willing to relocate anywhere if I could find a decent opportunity.
I had some good references.
I had training.
I had production experience.
I had written commercials that aired on a major-market station.
I had actual on-air experience at WIRE.
And I had enough enthusiasm to choke a horse.
The response?
NOTHING.
Not one nibble.
Not one promising lead.
Not one offer that might allow me to support my growing family.
I don't know why.
Maybe my airchecks sucked. (They did)
Maybe I had the wrong voice. (I did)
Maybe there were ten thousand other guys just like me, all chasing the same handful of jobs.
Maybe I was simply unlucky.
Whatever the reason, the doors remained closed.
Meanwhile, I was married, and we had a family to think about.
Five bucks an hour for weekend shifts at a little country station wasn't going to pay the bills.
Eventually, I decided I'd had enough.
As I related in the original Radio Daze, I concluded my final shift at WIRE by announcing my departure over the air, thanking the listeners and my boss, and signing off.
Then I shut down the transmitter, as was customary at the end of the broadcast day.
The telephone started ringing.
I didn't answer it.
I locked up the station and walked away.
Thus endeth my short-lived professional radio career.
Or so I thought.
You Can Take the Man Out of Radio...
More than thirty years have passed.
I went on to make my living doing other things, eventually spending a great deal of my working life driving trucks.
But here's the funny thing.
I NEVER STOPPED STUDYING RADIO.
I still listen with the ears of somebody who has worked behind the microphone and on the other side of the production board.
And I hear things that make my skin crawl.
Dead air.
Bad announcing.
Awful pacing.
Forced delivery.
Unnatural emphasis.
People who apparently believe that being a professional broadcaster requires sounding like a carnival barker suffering a massive head injury.
I call it PUKING ON THE MICROPHONE.
Some announcers seem determined to puke on the microphone, the mixing board, the studio walls, and anybody unfortunate enough to be listening.
But when I hear somebody who genuinely knows what they're doing, I appreciate it.
And sometimes I tell them.
A few years ago, I heard a young woman reading the news on WIBC 93.1 in Indianapolis.
She sounded terrible.
Not because she lacked a good voice, but because her delivery seemed stiff, unnatural, and forced.
I got curious and looked her up.
I found an old YouTube video she'd made during her college days.
And in that video, she sounded GREAT.
Relaxed.
Confident.
Conversational.
Like a normal human being.
So I left a comment suggesting that she approach her WIBC news reading the same way she had narrated that video.
A few months later, I heard her on WIBC again.
And I'll be damned.
She sounded like the girl in the YouTube video.
Natural. Comfortable. Professional.
Now, I have absolutely no way of knowing whether my comment had anything to do with her improvement.
Maybe she saw it.
Maybe somebody at the station coached her.
Maybe she simply became more comfortable behind the microphone.
Whatever happened, the transformation was remarkable.
I was delighted.
Then there was a guy, I'll call Jimmy Rattfink, at WHIO in Dayton, Ohio.
Good GOD.
His delivery reminded me of the clown who voices those relentlessly enthusiastic Menards commercials.
Every syllable seemed to be auditioning for its own exclamation point.
I couldn't change the station fast enough.
So naturally, I contacted him on Facebook.
I asked whether he was the Menards announcer.
He said he wasn't, but that he shopped there frequently.
HAHAHAHA!
I told him he ought to audition for the job, since the previous announcer had recently died.
He apparently had no idea I was trolling him.
At another point, I referred to him directly as a BROADCAST LEGEND.
Right to his face.
Yes, I know.
I'm a terrible person.
I said what I said.
The Last Broadcast
Looking back, I don't regret attending PBI.
I don't regret the unpaid internship.
I don't regret the weekend shifts at WIRE.
I don't even regret hauling Sam Cornette's 47-thousand-pound sound system around Pan-Am Plaza, although my lower back might have a different opinion.
I learned things.
I met people.
I made mistakes, watched other people make considerably more spectacular mistakes, and occasionally managed to prevent a small disaster.
I got to experience a little piece of the radio business at a time when the equipment was still gloriously mechanical, when editing required a razor blade, and when a missing cue tone could turn an ordinary commercial break into an auditory train wreck.
And I got to work with Sam.
That's worth something.
Would I have enjoyed a full-time career in broadcasting?
Probably.
Would I have been any good at it?
I like to think so.
But I never got the opportunity to find out.
Instead, life took me in another direction.
I raised a family, earned a living, and accumulated a few million miles of observations about the world and the peculiar creatures inhabiting it.
And all these years later, I still recognize a good broadcaster when I hear one.
I still appreciate a well-written commercial.
I still notice when somebody gets the little things right.
And I still remember the most important lesson I learned in the production room at 103.3 FM.
DON'T BE A SEC TONELESS ASSHOLE!
(...and check that Pepsi can)
It's good advice for radio.
Come to think of it, it's pretty good advice for life.









